Keywords: Financial performance evaluation, Multi criteria decision-making (MCDM), Fuzzy AHP, Turkish retail sector.

Abstract: This study presents a hybrid fuzzy multi criteria decision making approach to evaluate multi period financial performance of Turkish retail sector. Financial performance criteria of companies have basically been used to evaluate the company’s financial situation and performance. This study evaluates financial performance of Turkish retail companies with respect to seven years by using multi criteria decision making approaches. Fuzzy analytic hierarchy process (FAHP) is utilized for determining the importance weights of the financial performance criteria. Then rankings of the retail companies are evaluated by three different multi-criteria decision making methods Vise Kritaerijumska Optimizacija I Kompromisno Resenje (VIKOR), Preference Ranking Organization Method for Enrichment Evaluation (PROMETHEE) and Elimination Et Choix Traduisant la Realité (ELECTRE) approaches.

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